by Claire Tadych, Advancement Manager
Jul 2024
South Park Senior Center is delighted to shine a spotlight on two remarkable volunteers who have played a pivotal role in our recent rebranding efforts: Chelsea Read and Claire Peckham. Their dedication, creativity, and expertise have significantly enhanced our marketing materials and strategies, allowing us to better tell our story and reach a wider audience.
Claire Peckham, a Master of Fine Arts graduate from the University of Oxford in 2018, brings a wealth of knowledge and a refined artistic vision to our team. Chelsea Read, who became a graphic designer through the School of Visual Concepts in 2019, complements this with her innovative approach and technical prowess. Together, their combined skills and talents have truly transformed the way we will present ourselves to the community.
Understanding the heart and soul of the South Park Senior Center was their first priority. Both Chelsea and Claire invested considerable time to immerse themselves in our values, culture, and the vibrant community we serve. This deep connection to our mission is evident in every aspect of their work.
One of their major contributions has been the creation of mood boards that vividly evoke the essence of our community. These mood boards have served as a foundation for our rebranding efforts, capturing the warmth, camaraderie, and spirit of the seniors we serve. Through a thoughtful blend of colors, images, and themes, Chelsea and Claire have visually articulated what makes our center unique.
Recognizing the importance of digital presence in today’s world, they also developed a series of social media templates. These templates will streamline our online communication, ensuring a cohesive and professional look across various platforms. This will make our outreach more effective and engaging, allowing us to connect with both existing constituents and potential new ones.
Beyond the visual elements, Chelsea and Claire have prepared comprehensive strategies to enhance our storytelling. Their strategic insights have empowered us to share our mission more compellingly and authentically.
Claire and Chelsea’s invaluable contributions have been instrumental in rebranding the SPSC. Their creative vision and dedication have not only elevated our marketing materials but also strengthened our community’s voice. We are immensely grateful for their efforts and look forward to continuing this journey of growth and transformation with their support.
Claire P.
Chelsea